Cacau Show will be present for the first time on one of SBT’s most watched programs, “Domingo Legal”, hosted by Celso Portiolli. The debut of the segment “Até Onde Você Chega? Cacau Show” is scheduled for August 25th and will bring an unprecedented novelty: the exclusive participation of the brand’s resellers, who will have their stories presented on national television.
The show will have 13 episodes and will be broadcast throughout Brazil, giving visibility to the direct sales model, one of the pillars of Cacau Show’s success. Over the weeks, resellers will face challenges with the chance to win the top prize of 1 million reais. Using a panel with one hundred digits and five levels, participants will face tests and answer questions of increasing difficulty. As they progress, they will have the chance to win more money, but they also run the risk of losing everything.
In addition to TV exposure, the partnership includes integrated actions that will be highlighted on the digital platforms of SBT and “Domingo Legal”, ensuring a robust multiplatform presence. In the premiere episode, the audience will be able to watch Alê Costa, founder of Cacau Show, who will bring words of motivation and support to the participants. “We are very excited to give visibility to the inspiring stories of our resellers, presenting the opportunities that our Cacauzinha offers to potential entrepreneurs and that, in the end, fulfill our purpose”, comments Alê Costa, founder and CEO of Cacau Show.
The expectation is that the initiative will not only retain current resellers, but also inspire new entrepreneurs to join the network.
