Created by VML, the “C&A Official Look of Rock in Rio” campaign includes a film and several activations
C&A, sponsor of the Sunset stage at Rock in Rio, has revived the energy of stage diving and music, transforming it into a defining moment in fashion. Created by VML, the “C&A Official Look of Rock in Rio” campaign celebrates the energy and excitement that music festivals awaken in people, with names such as Pedro Sampaio, Camila Queiroz, Mariana Weickert, Carmelita Mendes and Ícaro Bomfim.
The main campaign film features an arrangement created by DJ and producer Pedro Sampaio so that the protagonists show off looks with pieces from the exclusive collection created by C&A for the music festival.
The strategy includes several activations that culminate with a two-story C&A stand, located next to the Sunset Stage, during the Rock in Rio days.
