The brand’s first global campaign was developed by teams from Asia, Latin America, Europe and the United States
Faber-Castell has launched its first global campaign ‘Creativity in Your Hands’ to celebrate the power of individual artistic expression and empower people of all ages, cultures and ability levels to explore their creative potential.
The campaign was developed through multidisciplinary work by teams from Asia, Latin America, Europe and the United States, resulting in a variety of pieces, including a hero film of approximately two minutes and a series of reduced 15″ versions, with short and dynamic videos that portray people from different backgrounds and contexts expressing their creativity in diverse and authentic ways. In addition to other pieces that tell through painting, drawing, writing and other art forms, the importance of not limiting oneself to a single style or technique.
“It is a source of pride to communicate an action that invites the public to break down barriers, overcome insecurities and embrace creativity as a transformative force. Whether through painting, drawing, writing or any other form of art, Faber-Castell encourages freedom of expression and the search for a more colorful and creative world,” says Flavia Giordano, marketing director at Faber-Castell.
The action includes advertising in the brand’s main countries of operation and will be broadcast on social media and other offline media.
