Conceived by GUT São Paulo, the series features films to stimulate public reflection on the importance of housing
QuintoAndar has released the third video of the “Histórias para Morar” campaign, this time starring Brazilian gymnast and Olympic medalist Rebecca Andrade.
In the video, Rebecca tells how the house she grew up in was the stage for her first jumps and made her mother enroll her in gymnastics at a very young age.
Conceived by GUT São Paulo, the series features films to stimulate the public’s reflection on the importance of housing in people’s life stories, based on real examples and behavior data verified by the company itself.
The third film has a media campaign on open TV, nationwide, and developments on the brand’s social networks.
“Rebeca’s participation humanizes and makes tangible for the general public this specialized knowledge that QuintoAndar has about living – and that is to say, about the data ecosystem and about how real estate transforms people’s lives”, explained Murilo Melo, ECD from GUT São Paulo.
The campaign is part of a series of initiatives that aim to reflect the brand’s new positioning, announced in January, where QuintoAndar wants to treat housing with the relevance and importance it deserves.
“Rebeca’s story, as well as that of many Brazilians, reinforces our position that, for people to live better, every detail is important”, said QuintoAndar’s Marketing Director, Flávia Mussalem.
Datasheet:
Agency: GUT Sao Paulo
Advertiser: QuintoAndar
Product: QuintoAndar
Title: Q122 Campaign
Duration:
Territory: Brazil
ECD: Bruno Brux, Murilo Melo
Creative Directors: Linus Oura, Tiago Abreu
ACD: Gabi Marcatto, Pedros Rosas
Creatives: Fillipi Longuini, Thiago Alves, Alexandre Diniz, Pedro Henrique Furtado
Social Creative: Ricardo Barbosa
Managing Director: Valeria Barone
Head of Account: Alessandra Visintainer
Account Director: Maira Bandeira
Account Manager: Camila Arima
Account supervisor: Vanessa Vieira
Head of Strategy: Amanda Agostini
Strategy Director: Juliana Nobre / Annahy Laira
Strategy Manager: Julia Garcia / Eloá fernandes
Strategist: Talita Fernandes
Social Strategy Director: Douglas Coelho
Social Strategist: Marcos Vinicius Oliveira
Head of Media & Data: Guilherme Cavalcante
Media Director: Natalia Oliveira
Media Manager: Daniel Miscolcz
Media Assistant: Wes S. Santos
Head of Production: Mariane Goebel
Production Director: Julia Ramos
Senior Producer: Luiza Pagliarini
Production assistant: Yris Franco
Image producer: MYMAMA
Directed by: Dead Bear
Producers: André Pinho, Mayra Faour Auad and Gabrielle Auad
Executive Producer and Coordinating Director: João da Terra
Customer Service Director: Pati Caldas
Director of Photography: Dead Bear
Art Director: Lauren Ferreira
Production Director: Latino Melo
1st Production Assistant: Michel Luz
Coordinating Assistants: Juliana Sena and Giovana Ferrari
Assistant Director: Tatiana Sena and Isabella Liporoni
Costume producer: Alexia Azambuja
Make: Carlindo Mamede
Object Producer: Andrea Meireles
Direction 2nd Unit: Ana Valente
Still: Urso Morto and Camila Tuon
Research: Roberta Vaz
Editor: Raphael Savelkoul and Lucas Piloto
Submission: João Laion and Gleice Licá
Post Production: Fernando Branco (Barra)
Color Grading: Erick Moraes and Lucas Silva Campos
Motion: Gustavo Jácome
Audio Producer: LOUD +
Musical direction: Gustavo Garbato and Felipe Kim
Production: Fabio Smeili, Bernardo Massot, Henrique Guimarães, Hugo Mariutti, Rafael Kabelo, Rodrigo Scarcello
Finishers: Pedro Cortez, Ricardo Bertran, Luca Fasano, Eduardo Barbosa, André Gianini and Mauricio Canezin
Attendance: Karina Amabile, Priscila Miranda
Executive producer: Maia Feres
Coordination: Ingrid Mabelle, Lara Fratucelli, Douglas Freitas, Rafael Silvestrini and Leticia Nunes
Trading celebrities and music: Platinum
Managing partner: Ricardo Bressane
Customer Service Manager: Samantha Tietze
Attendance: Luisa Perdido
Image treatment: Studio Boreal
Customer approval:
João Chueiri, Flávia Mussalem, Gustavo Delacerda, Daniela Ryfer, Amanda Oliveira, Natalie Rodriguez, Maurício Bina
