The uniform was presented in the campaign “It’s Palestra that makes us a family”, which aims to highlight the love and struggle of the fans
Puma and Sociedade Esportiva Palmeiras have unveiled the team’s third jersey, which is gold for the first time in the club’s history. The launch celebrates the team’s 110th anniversary and aims to highlight the sense of belonging, struggle and love shared by the fans.
The piece, entitled “It’s Palestra that makes us family”, uses sepia tones to express a feeling of nostalgia, with overlapping images of the history of the green and white club.
“It’s the perfect continuation of the narrative we began in January 2024, inviting all Palmeiras fans to reflect on what makes them a family on and off the field. The new campaign highlights that this feeling, this sense of belonging and unity, comes from the love for Palmeiras,” explained Luciana Soares, Marketing Director at Puma Brazil.
The third uniform will be debuted in the match between Palmeiras and Cuiabá, in the 24th round of the Brasileirão, this Saturday (24) and will arrive at Puma and Palmeiras stores on August 26, the club’s anniversary.
“We work tirelessly to ensure that Palmeiras remains victorious in the present and in the future, but without ever losing sight of the values and traditions that have brought us here. The golden color of our new uniform exalts precisely this golden history that we are writing through victories and achievements on and off the field,” added Leila Pereira, president of Palmeiras.
