Produced by Ogilvy, the pieces portray real girls who started practicing sports after watching Olympic athletes
Taking advantage of the movement of girls starting to practice sports, inspired by the female results in the Paris games, Dove joined the conversation with an action on social media to celebrate the impact of Brazilian athletes in inspiring a new generation of girls in sports.
Produced by Ogilvy, the pieces portray real girls who started practicing sports after watching Olympic athletes, highlighting that true beauty lies in the example of women who overcame adversity and paved the way.
With the message “The Beauty of Example”, Dove reinforces the importance of female role models in sports so that more and more girls feel more comfortable with their bodies and strengthen their self-esteem. The communication strategy also includes actions with the brand’s influencers.
