With the signature “Bib’sfiha. Everyone loves, no one can deny”, the new Habib’s campaign: Bib’sfiha everyone loves, premiered last Friday (25). The novelty aims to celebrate one of the most famous products of the brand, which contributed to the consolidation of the largest genuinely Brazilian fast-food chain.
Created by VMLY&R, the campaign Bib’sfiha everyone loves aims to explore the elements that make Habib’s BIb’sfiha unique, such as incomparable preparation details, flavor and quality. With an irreverent narrative to the sound of the nostalgic and popular jingle “nobody can deny it”, the campaign films joke that it is impossible to resist the darling esfihas of Brazilians.
Check out the movie:
The campaign not only honors the famous Bib’sfihas, but also all those who are fans of her, nicknamed Bib’sfiheiros. With them in mind, Habib’s prepared special novelties, including the launch of the new Bib’sfiha sweet milk flavor with puff pastry, unprecedented in the brand’s menu. She arrives to compose the more than 14 options of sweet and savory Bib’sfihas, available during the campaign. The traditional meat esfiha costs R$1.19 for three months. Another novelty is its new packaging, which brings a new design and is already available in some units.
“With the new campaign, we want to celebrate this product that is part of our history and show why our Bib’sfiha is a success and a symbol of our brand”, comments Rafael Polachini, marketing superintendent of the Habib’s group. “In the campaign, we explored its main characteristics, which have remained for decades, such as its traditional recipe, quality and flavor. It’s the first time we’ve told and celebrated our pride in Bib’sfiha with its biggest fans”, concludes the executive.
About the campaign concept, Rafael Pitanguy, Chief Creative Officer, VMLY&R, comments: “Habibs esfihas are a true national passion, with millions of fans across the country. For a new campaign, we decided to name these lovers, the Bib’sfiheiros and Bib’sfiheiras, who, day after day, prove their love for Bib’sfihas.”
Consisting of two films, one of 30” and 15”, the campaign Bib’sfiha everyone loves will be broadcast nationally on open TV and will also feature content in OOH media and on the brand’s digital platforms and social networks.
Debuting on February 25, the campaign runs until May 25, 2022, as well as Bib’sfihas promotional values, available on Habib’s physical and digital channels. Just access the Habib’s app and activate the discount coupon. More information about the promotion and Habib’s stores in Brazil, visit the website: habibs.com.br.
Technical Sheet: Bib’sfiha everybody loves
Cliente: Habibs
Produto: Habibs
Título: Bib’ sfiheiros
Length: 30” and 15”
CCO: Rafael Pitanguy
ECD: Rodrigo Almeida, Rafael Gil
Creative Direction: Guilherme Aché
Copywriter: Igor Pontes, Yuri Facioli
Dir. Art: Thiago Dias, Alex Matsumoto, Gustavo Luz
Assistance: Léo Balbi, Aline Garcia and Karina Ribeiro
Client: Rafael Polachini, Filipe Leonardos, Eduardo Kodjaoglanian and Mariana Soares
Planning: Sumara Osorio, Lucas Madeira and Anderson Santiago
Media: Elenice Galera, Jozy Sabry, Brenda Cunha and Isaias Cavalcante
RTV: Nicole Godoy | Anderson Rocha | Barbara Emery | Cleo Gonçalves
Film Producer: Mother Mia Films
Directed by: Thiago Artimonte
Director of Photography: La Salvia
Art Direction: Joan Pallas
Executive Producer: Telma Silva
Producer Service: Gabriela Silva
Montagem: Gennaro Fatorri – Line Vfx
Post-production / finalization: Alexandre Fernandes / Burn Color Granding
Sound Producer: Mr Pink
Musical direction and production: Henrique Racz and Gabriel Mielnik
Service: Guta Lima
Coordination: Maria Vitoria Capelasso and Leticia Brito
Announcer: Beatriz Aguera
Production date: February / 2022
The post Habib’s launches campaign in honor of its iconic Bib’sfiha appeared first on DNEWS.
