The action reinforces the concept “Everything has in Magalu” and also seeks to show that the platform offers agility and practicality in the delivery of products
Singer Anitta and digital influencer Lu, from Magalu, have a new song, promoting the diversity of the retailer’s products and offers both on the SuperApp and in physical stores. It is the second partnership between the two, who released a hit to announce the arrival of Magalu in Rio de Janeiro, last year.
The action reinforces the concept “Everything has in Magalu” and also seeks to show that the platform offers agility and practicality in the delivery of products.
“We have evolved brand communication. Instead of a traditional advertising jingle, we’re bringing another hit written in partnership with Anitta to more organically integrate pop culture with Magalu’s goals”, says Pedro de Gouveia, associate creative director at Ogilvy Brasil.
The production of the clip is signed by Sentimental Filmes, directed by the duo Maurício and Luciano.
The strategy has video in versions of 60, 30 and 15 seconds for broadcast on pay TV and digital, sposts for radio stations and also unfolds for activations on Lu’s profile on Instagram.
Datasheet:
Agency: Ogilvy Brazil
Campaign: There’s No Magalu 2022
Cliente: Magalu
Operations: Daniela Paris / Tânia Garcia
Executive Creative Director: Daniel Schiavon
Associate Creative Director: Breno Rodrigues / Pedro de Gouveia
Copywriter: Lucas Negreiros / Jessica Szklarz
Art Director: Pedro de Gouveia
Attendance: Larissa Ferrari / Raira Ferrabraz / Gabriela Pinho
Production: Tânia Garcia / Henrique Coleti / Vanila Pereira / Tatiane Ramos
Planning: Daniel Tomazo / Isadora Prado / Gabriel Boru
Date: Raquel Calderon / Priseno Sbarra
Media: Leonardo Moraes / Patricia Scaloppi / Gui Cesca / Bruno Machado / Thiago Perozzi
Audio Producer: GPS
Producer: PC Bernardes
Music Lyrics: Anita
Music Rights: Warner
Film Production: Sentimental Films
Director: Mauricio Guimaraes and Luciano Zuffo
Director of Photography: Fernando Young
Editor: Márcio Canella
Executive Producer: Marcos Araujo
Production Service: Wander Damiani / Wanda Tigre
Head of Production: Renata Picheco
Post-Production: Sentimental Film / Picma Post
Post-production service: Layssa Pascher
Lu animation: OAK
Client approval: Frederico Trajano / Eduardo Galanternick / Bernardo Leão / Breno Reis / Sheila Telles / Pedro Alvim / Aline Izo / Ana Paula Rodrigues / Rafael Montalvão / Christiane Bistaco
