Strategy includes social media outreach
Creamy and The Coffee have joined forces to launch the lip balm line “The Coffee Collection”, which seeks to awaken the senses and provide a unique experience of lip hydration and well-being.
With a creamy texture that creates a glossy effect, the new product is made up of three products inspired by The Coffee’s best-selling drinks: Mocha, Latte and Chai. Each one comes in nude colors that match all skin tones and aromas that are reminiscent of classic preparations.
“The Coffee is a pioneer in the world of coffee. So, we couldn’t have chosen a better partner for this endeavor. This is the result of two brands that value innovation and the search for sensory, effective and, above all, emotional experiences,” says Felipe Cercal, head of marketing at Creamy.
“We are delighted to be able to take The Coffee experience to another level, to a level that will accompany people in their lives in a different way, with products that go beyond the coffee shop experience. This is the beginning of a new journey, which makes us proud to write this story alongside Creamy”, says Lorenza Vieira, branding coordinator at The Coffee.
The products will be available at selected points of sale and on Creamy’s e-commerce. The strategy includes promotion on social media.
