Signed by Galeria, the brand has main films and a strategy on social networks, involving both perfumers and influencers
Natura is making its debut in the premium perfumery segment with the launch of a Haute Perfumery line.
The campaign, created by Galeria, presents the products in a sophisticated way and with an aesthetic language that highlights the origin of the ingredients, concentration of oils, the choice of video, the lid and the handling of the perfumers.
“Natura’s Alta Perfumaria includes unconventional combinations and rare ingredients, exuding creativity and all of Latin America’s biodiversity. Here we have a unique, authorial and elegant proposal of exquisite fragrances, developed by Verônica Kato, our exclusive master perfumer, in co-creation with the most renowned perfumers in the world”, said Denise Coutinho, Marketing Director at Natura.
In addition to the main films, the brand will also feature other content, including individual content for each fragrance in the collection, in collaboration with the perfumers responsible for its conception, Verônica Kato and Antoine Maisondieu.
In the digital environment, the strategy encompasses all of the brand’s communication channels, with content pills that invite viewers to connect with the experience of each fragrance, and will also feature the participation of content creators such as Silvia Braz, Luiza Souza, Vania Goy, Luanda Vieira, Louyse, Angelica Bucci and Pam Barja.
“Natura’s Alta Perfumaria is a super exclusive and original line and our goal was to translate it as art. The beauty lies in the details, in the precision of the choices, in the ingredients displayed like jewels. We chose to present each product with few words, meticulously chosen visual elements, giving time for appreciation. It is a different communication experience that, in a way, contrasts with the frenetic stimuli we are subjected to today”, added Denise Gallo, executive creative director of Galeria.
