Ação, the first signed by Sunset for the company, brings real stories
‘O Lado Plus da Saúde’, the first institutional campaign created by SunsetDDB for the healthcare operator Care Plus, talks about the importance of care, acceptance in pain and modern, high-quality technical support in the most difficult moments of people’s lives .
Real stories about the beneficiaries’ relationship with the health plan will also be shown through films on closed television channels, in the digital environment and DOOH in São Paulo and Rio de Janeiro.
Among the reports is that of Victor and his wife Camila, who, when facing heavy symptoms of Covid-19, had all the necessary support at a time of extreme vulnerability for the family.
The other films recount the journey of people like Nara, who dreamed of a humanized birth, Lorena, who faced a complicated tumor, and health professional Kelma, who revealed to the cameras her great desire to see all the people in the world. be served with the same quality provided by Care Plus.
“We took advantage of the ‘plus’ that already exists in the brand name to show that the company goes far beyond efficient and protocol service. It’s a ‘plus’ that summarizes how much care is valued, in all situations, with empathy, affection and the respect that everyone deserves, in addition to cutting-edge technology, modern resources and unique experiences”, says Anita Souza, CBO at SunsetDDB .
Datasheet
Agency: SunsetDDB
Advertiser: Care Plus
CEO: Pipo Calazans
CCO: Sergio Mugnaini
Creation: Sergio Mugnaini, João Netto, Andressa Nadia and Dimas Jose Forchetti Filho
Production: Julia Schloenbach / Carla Finamore
Strategy: Marcia Aguirre, Fabiana Ribeiro
Attendance: Anita Souza, Valéria Cirello and Bruna O. Ramos
Media: Marcelo Aquilino, Fernando Gava, Bianca Periard
Customer approval: Vivian Bennett Pinto, Ricardo Tatsch Dias and Daniela Borges Lopes
Producer: Film Academy
Direction: Fernando Andre
Executive production: Paulo Schmidt
Production Coordination: Duda Sailor
Producer service: Carol Santos
To say. photo: Luiz Maximiniano
Mounting: Fernando Andre
Motion: Film Academy Team
Post-production/finishing: Illegal FX (Pedro Gebara and Fábio Oliveira)
Audio Producer: Carbono Sound Lab
Music Producer / Score: Zé Godoy
Sound Design: Richard Wey
Coordination: Esther Ferreira and Lupa Mabuze
Attendance: Gabi Takan, Amanda Ricciardi and Juliana D’Alcantara
