The brand also launches a campaign with a film, created by Music2 Mynd, live commerce and a special collection with the singer
Shein announced Luísa Sonza as the new brand ambassador in Brazil with one of the biggest advertising campaigns since its arrival in Brazil, in 2022, in three stages: live commerce, fashion collab and TV commercial, with the aim of going beyond fashion and presenting the diversity of SHEIN’s product portfolio.
The film, created by Music2 Mynd and produced by Hogarth Worldwide Brasil, shows the singer’s routine from the moment she starts her day at home to go to the recording of the new Shein campaign, and presents a range of electronic, home & living products and accessories available on the platform.
“Choosing Luísa as SHEIN’s ambassador reflects our commitment to connecting the brand with Brazilian culture and lifestyle. With this campaign, we want to show that SHEIN is more than just fashion – we are a platform that offers a variety of products that accompany all facets of our consumers’ lives. We are confident that this collaboration will inspire millions of people to express their individuality with confidence and style,” says Raquel Arruda, Shein’s Chief Marketing Officer.
The piece will be broadcast on Globo, SBT and Record TV in the states of São Paulo, Rio de Janeiro, Bahia, Paraná, Minas Gerais and Pernambuco.
On September 9, the brand will celebrate the date with a live commerce event – an important date for Asian e-commerces -, with the presence of Luísa. For 30 minutes, the singer will present products and offers live on social media and on the Shein app.
Shein will also launch an exclusive collection of Luísa Sonza clothing on September 9. There will be 112 new pieces designed and co-created with the singer, with sizes ranging from PP to G5, which combine elements of tailoring with streetwear.
