OOH media campaign, developed by Ogilvy/WMS and Eletromidia, features USB chargers and a special setting
The new Adidas Ultraboost 5 has been given special publicity on the streets of São Paulo with an out-of-home media campaign developed by Ogilvy/WMS in partnership with Eletromidia. Until September 2, Avenida Paulista will feature a showcase highlighting the brand’s launch.
The installation will feature eight USB chargers and a special ambiance, offering service and an immersive experience to visitors, celebrating the innovative design and cutting-edge technology of the new sneaker.
“We are delighted to be working with adidas and Ogilvy/WMS to bring the launch of the Ultraboost 5 to the streets of São Paulo. Our ambition is to connect brands with people, and this campaign does just that, providing not only a benefit to people using the bus shelter, but also an immersive experience in the heart of the city,” explains Raphael Jimenez, commercial head for SP at Eletromidia.
Ultraboost 5 was created for runners who want to get more out of their run, redefining the running experience and providing the highest energy return in the franchise.
