The Content Group won the digital account of Longitude Incorporadora, one of the main construction companies in the interior of São Paulo, which is now expanding its operations to the capital.
To strengthen Longitude’s digital presence and modernize its communication, The Content Group will use native digital strategies, authentic content and creators, as well as media awareness campaigns, with an emphasis on using TikTok as the main platform to connect with young adult audiences.
“This partnership is an opportunity to innovate and take Longitude to where our target audience is, creating a deeper connection with our consumers and bringing a competitive edge to our brand in the real estate market,” says Bruno Rigo, Marketing Manager at Longitude Incorporadora.
The Content Group also created LONGI, an animated character with artificial intelligence to reinforce Longitude’s visual identity and connect emotionally with young audiences. This irreverent and motivating blue camel will be used to make the real estate buying experience more accessible and fun.
“Longitude seeks not only to make dreams come true, but also to transform these dreams into concrete achievements, working side by side with its customers. Today, there are more than 20,000 Longilovers, as the brand’s fans are called, in more than 20 cities in São Paulo,” concludes Bruno Rigo, Marketing Manager at Longitude Incorporadora.