Blend Club will be supported by Heineken and other partners such as Studio 78, Chivas and Ubisoft
Blend Inspire has announced a partnership with Heineken to foster culture by supporting cultural creators for monthly events in the capital of São Paulo. The cool hunting agency seeks to promote an intense cultural and artistic exchange through several actions, including Blend Clubs with new music and dance attractions and two editions of the Blend Festival that bring a new perspective to the city center. The agency is also promoting the Blend Room, an artistic and cultural occupation on a floor of the Misericórdia Building, a historic building in downtown São Paulo.
“We are very happy to be working with Blend Inspire, inspiring new cultural perspectives on the city of São Paulo and its cultural creators,” says Guilherme Bailão, director of sponsorships at the Heineken Group.
The next edition of Blend Club, which is supported by Heineken and other partners such as Studio 78, Chivas and Ubisoft, is a bimonthly event that combines music and urban culture, revealing creators and will take place next Thursday (29). The event’s musical program will feature DJs Aisha Mbilkila, Yaminah Mello, Joss Dee, Parker, MC Kunta Kintê and singer Nduduzo Sibá. The partnership with GR6’s Base Record will bring a special appearance by rapper Casllu. In the dance section, in addition to figure skater Vitória Albanese and her group Roller Dance Brasil, there will be a performance by dancer Pepy and his hip hop crew.
“We are very excited about this partnership with Heineken and the series of events that we have ahead of us. Our mission is to reveal who is not on your timeline, the next Basquiat, the next D2. We are always mapping where culture is born and having the brand with us is a true recognition of our commitment”, says Nadia Léauté, founder of Blend Inspire.
