Campaign, created in-house, includes digital and offline actions, point-of-sale materials, among others
Multi has launched a new campaign with ambassador Cauã Reymond, seeking to strengthen the brand’s connection with consumers by highlighting how technology can improve people’s daily lives. The campaign, created in-house and produced by Bravo Film Company, features the concept “Technology that improves your life” and emphasizes the relevance and accessibility of Multi’s products for all Brazilians.
“The inspiration came from the fact that nowadays people may not even realize it, but they have technology as a partner in their daily lives. And this technology, the more accessible it is, makes everyday life easier,” explains Leo Saito, creative director at Multi.
The media plan includes a presence on several digital channels and social networks with an investment of R$5.5 million, in addition to marketing strategies on online and offline platforms. Six advertising films will be launched: a main 50″ film, four 15″ films each and a 6″ film.
“We adopted a more contrasting, slightly more saturated, very contemporary style for the scenes, bringing more density. We wanted each scene to convey the idea that technology is an essential ally in everyday life,” says Jorge Brivilati, scene director at Bravo Film Company.
The partnership with Cauã Reymond includes digital and offline campaigns, point-of-sale materials and actions on social media, which will be maximized in different seasons throughout the year.
