The campaign, which aims to introduce streaming into people’s daily lives, also features radio and integrated communication
The first NFL game in Brazil will take place next Friday (6) and, to heat up the atmosphere for the match between Philadelphia Eagles and Green Bay Packers, Disney+ is betting on a series of initiatives to promote the broadcast of the league season, such as OOH, multimedia pieces and integrated communication between Disney brands.
With the aim of visually inserting itself into the daily lives of São Paulo residents, the streaming service promoted the themed wrapping of the trains on the Red Line 3 of the Metro and the Coral Line 11 of the CPTM, which stop at Corinthians Itaquera station, where the Neo Química Arena is located, which will be the venue for the game.
Disney+ will also have a visual presence in the public’s daily lives through media on electronic screens in condominiums in different regions of the cities of São Paulo and Rio de Janeiro.
In addition, the NFL campaign also includes sound pieces on two radio stations, Rádio Bandeirantes (SP) and Rádio Globo (RJ). On Rádio Disney, the campaign will feature editorial bulletins, countdowns, appearances by ESPN talent and NFL trivia.
Efforts to promote the broadcast of the big event also include integrated communication between all Disney brand channels on PayTV. In this final stretch of August and early September, ESPN, FX, National Geographic, Cine Canal and Star Channel will broadcast daily media pieces produced especially for the new NFL season on Disney+.
