The partnership aims to bring the brand closer to young adults, involving digital assets and media awareness campaigns
The Content Group announced the acquisition of the digital account of Longitude Incorporadora.
The partnership aims to bring the brand closer to young adults, using TikTok as the main communication platform to promote a more accessible, authentic and informative approach.
To achieve this, The Content Group’s strategy includes the native use of digital, with real content and the participation of creators, in addition to media awareness campaigns.
“This partnership is an opportunity to innovate and take Longitude to where our target audience is, creating a deeper connection with our consumers and bringing a competitive edge to our brand in the real estate market,” said Bruno Rigo, marketing manager at Longitude Incorporadora.
The union of the companies also resulted in the creation of Longi, a character created and animated with artificial intelligence, which will have the mission of guiding and helping to make the journey to home ownership possible.
“We took advantage of an internal icon from the brand’s culture, easy, fun and out of the ordinary. He is a blue camel, super irreverent, cool who has this vision of going further, crossing the desert and not giving up, choosing the best path to reach the oasis”, explained Sibele Toledo, Chief Strategy Officer (CSO) at Content House.
