The pharmaceutical company will produce around 4.5 million units and will invest in social media and interactive live broadcasts to get closer to the public
After the success of the first partnership between Carmed and Fini, with the dentures, banana and kisses flavors, the companies came together again for a new collection.
This time, the brands are betting on three flavors, worm, blackberry and intense blackberry and the new collection will hit pharmacy shelves on September 9th.
The Carmed worm is blue, but remains colorless on the lips, while the blackberry and intense blackberry have colors inspired by the different shades of the candies. In total, Cimed will produce around 4.5 million units.
“The new Carmed Fini line represents a significant innovation for the market. Our strategy is to expand and intensify our presence in the makeup universe, which is a global trend in beauty. The return of this partnership reinforces our pioneering spirit in lip moisturizers, which this year will generate R$500 million in revenue. We are reviving the Carmed Fini fever, combining nostalgia and innovation to surprise our consumers,” said Karla Felmanas, VP of Cimed.
In addition to communication on social media, the brand will also invest in interactive live broadcasts, with the aim of bringing the public even closer together.
“We are very happy with this latest wave of collaborations with Carmed! The past success was overwhelming, creating a new, unique and surprising connection for our audience, and we are certain that these launches will be no different. We brought icons from our line that will certainly consolidate this interaction between the brands and further strengthen our relationship with consumers,” added Thais Carminato, executive marketing manager at The Fini Company.
