Branding consultancy takes over business after winning global competition
One of the leading companies in the segment, Tátil Design is taking on a project for the fastfood chain Burger King, which involves logo design, defining the color palette, typography, as well as guidelines for illustrations and photographs.
The selection was made through a global pitch and includes everything related to verbal and visual identity. BK is a franchisee of the holding company RBI (Restaurant Brands International), which has already entrusted Tátil Design with work for the Canadian chain Tim Hortons. The agency’s international clients include Danone, Coca-Cola, AB Inbev and Carrefour.
“The arrival of Burger King reinforces our global competitiveness and highlights our creative capacity in branding, design and construction of multisensory identity, areas in which we have a history of success with other global clients”, says Renata Costa, global growth manager at Tátil Design.
“We are thrilled to strengthen our partnership with Tátil Design. Their world-class creativity and agility bring a unique perspective that will enhance our ability to deliver exceptional experiences to our guests,” said Nuno Alves, global design director at RBI, which operates in 120 markets and has approximately 19,300 stores.
