Tata Werneck is back for another season of “Lady Night” with everything renewed on Multishow: new set, new opening and new dynamics. There will be 30 new episodes in which she will welcome famous guests for interviews that are always unusual and full of humor. Among the confirmed names are: Marina Sena, Paulo Vieira, João Guilherme, Junior Lima, Xamã, Rafa Vitti and many more. Lady Night premieres on October 7th on Multishow.
In addition to the program, the commercial plan has also been completely revamped! In it, the humor journey is multiplatform and brands can join in.
Check out the opportunities:
Brand presence throughout the season
The sponsor may be present throughout the program in vignettes, 30” commercials and announcements, in addition to being able to include its brand in an organic and contextualized way within the content through a full action.
Credits: Globo/Multishow Archive
Content actions
Your product’s commercial can be inserted into one of the program’s segments, such as the “Interview with an Expert” segment. Alternatively, the presenter can give a brand speech directly from the dressing room, while putting on makeup, during her skincare routine, applying perfume, etc.
Possibilities in digital
- Brand presence on Globoplay
- Wrapping on Gshow
- Content on Globo’s social networks with in-house talent or brand influencers
MINI BIO – MULTISHOW
Multishow has fun at its core and brings subscribers the best entertainment, with lots of humor, music, reality shows and travel. There are different content formats, ranging from live broadcasts of the world’s biggest festivals to programs starring the country’s greatest comedians and musicians.
* Advertising content
