Eudora, a brand from Grupo Boticário, has launched the campaign “Mix Your Metals – from the catwalk to your makeup”, presenting the new limited edition Glam Metals makeup collection. The campaign, developed by the agency MESSS, seeks to capture the trend of mixing gold and silver in fashion and apply it to makeup, highlighting the brand as a potential trend leader in Brazil.
The limited-edition Glam Metals collection includes five products: Liquid Primer ($89.99), Creamy Bullet Lipstick ($49.99), Eyeshadow Palette ($99.99) and Retractable Multi-Function Brush ($59.99). Some of the products contain 24k gold particles. The campaign features actress Camila Queiroz and influencers Jeniffer Dias and Maria Braz.
“We are inspired by fashion and the creation of the Glam Metals line comes from a trend seen on the runways: mixing metals, both in accessories and in looks and makeup. Based on social listening, we understood that more than 165 thousand people mentioned the combination of silver and gold on social media and we structured the ‘Mix your Metals’ campaign, bringing this combination of metals to Eudora’s new makeup line. This limited launch is an opportunity to experience high fashion in each makeup application, reaffirming Eudora as a leader in trends and innovation in Brazil”, says Jacqueline Gonzalez, Senior PR and Network Manager at Eudora.
The collection will be promoted on social media with a series of content presented by Maria Braz and Jeniffer Dias, who will explain how to combine silver and gold in daily makeup.
Giulia Braide, founding partner of Messs, comments on the campaign: “As a digital-native agency, we embraced the Glam Metals campaign with our expertise in communication and production to create a 360 strategy. Looking at fashion as a point of connection, we brought our vision to unravel in activations and campaigns what is the glamorous aspect of the catwalks for everyday life”.
Glam Metals products are available on the official Eudora website and with resellers.
