Created by Beta Collective, the action plays with common situations in restaurants and deliveries
Anota AI has launched a campaign that relies on humor to highlight the advantages of automated service. Created and produced by the agency Beta Collective, the campaign plays on common situations in restaurants and delivery services, where order errors result in dishes with unusual names such as “Yaki Some”, “Pizza de Quatro Queixas”, “Achaí com Granola”, “Confondue”, “Kibe Zarro”, “Escondidinho de Pedido”, “Lámen Tamos”, among others.
The pieces transport the audience to the “Restaurant Lost and Found,” a fictional place that houses dishes that have been lost along the way or delivered incorrectly. “The idea is to show that, unlike these chaotic scenarios, Anota AI offers a simple and effective solution to avoid these errors, ensuring that orders are placed correctly and without stress,” explains Jonas Casarin, CEO of Anota AI.
The strategy includes advertising films and digital pieces.
