Created by WMcCann, the campaign has a 360º strategy with films for open TV, PayTV, digital and presence on “Estrela da Casa”
L’Oréal Paris has launched a campaign that aims to promote the multifunctionality of the Elseve Extraordinary Oil line, based on the slogan “Experience 1,000 ways to be extraordinary”.
Designed by WMcCann, the piece draws a parallel between the line and the new season of the Netflix series “Emily in Paris”, and places the characters within the Parisian setting. In addition to the inspiration for the film, the brand has partnered with the streaming platform and will have 30″, 15″ and 6″ videos before the episodes.
“Elseve’s new Extraordinary Oil campaign communicates exactly what makes our product a favorite out there. With the different actions integrated into the media fronts, we celebrate the versatility and sophistication that every woman can bring to her skincare routine with a universal treatment. We want to show how extraordinary beauty is within reach for any occasion,” explained Maíra da Matta, brand director at L’Oréal Paris.
Based on a 360º strategy, the brand features the presence of Taís Araújo, Manu Gavassi and Alan Vivian in communication, in addition to open TV and PayTV films, digital materials and content about the routine and science of the product.
The line will also be one of L’Oréal Paris’ assets on “Estrela da Casa”, a musical reality show on TV Globo.
