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Grey becomes hub for Downy brand in Brazil
Agency will take over the management of the brand’s social media, as well as the brand’s strategy as a whole
Procter & Gamble announced that it will concentrate the service of the Downy brand in Grey Brazil.
The agency headed by Manir Fadel, which was already responsible for Downy’s offline communication, now takes on the management of the brand’s social media, as well as the brand’s strategy as a whole.
“We will operate as a creative and strategic hub that takes care of Downy’s communication on social platforms, in addition to the work we have been doing over the years. This move will greatly help the quality of delivery, which will become more integrated,” said Manir Fadel.
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