The themed space is located in São Paulo, at Shopping Market Place, and will be open to the public on March 9
Shopping Market Place, in São Paulo, will host gexperience, a themed space with content from Globo channels, which will be open to the public this Wednesday (9).
The place has a space of about 3 thousand m² and brings together content from the entire Globo portfolio: TV Globo, pay channels, Globoplay and digital products, where the public will be able, for example, to have lunch in a recording studio, relax on a rooftop with the atmosphere of the OFF channel and Multishow, answer the BBB’s big phone, interact with characters, among other possibilities of fun for all ages.
The experiences will be constantly renewed, and in addition to the fixed attractions, the public will be able to follow the launch of soap operas, live broadcasts from the “gexperience studio” and recordings in the “GNT kitchen”.
“Here, the public will live and relive remarkable moments in our history. We, who always enter people’s homes, now have a home for people to come and visit us,” said Manuel Falcão, Globo’s brand and communication director.
This Monday (7th), stars such as Marcos Mion, Cauã Reymond, Astrid Fontenelle, Deborah Secco, Galvão Bueno, among others, participated in the inauguration of the complex.
“Gexperience brings Globo to a new platform, something that is absolutely unprecedented in Brazil”, said Fernando Tornaim, founding partner of Tornak Holding.
The geexperience’s entrepreneur is Tornak Holding, responsible for experience projects across the country and sponsorship of Ambev, Banco Bmg, Claro, Diageo, LG, Orfeu Cafés Especiais, 99 and Coca-Cola.
In addition to the experiences, visitors can buy products from their favorite productions at the gex store, which will also be on sale in the e-commerce.
The gexperience also has an app, available for Android and iOS, with an event schedule, digital queue and receipt of personalized content generated from each visitor’s visit.
Tickets for the gexperience are now on sale on the website.
