Tátil Design, a design consultancy specializing in branding for 35 years, announces the arrival of its first project for Burger King, a franchisee of Restaurant Brands International – RBI. This is the second project for RBI, the first being for the Canadian restaurant chain Tim Hortons. Burger King joins Tátil Design’s international portfolio, which includes clients such as Danone, Coca-Cola, AB Inbev and Carrefour.
The consultancy was chosen through a global competition to develop a branding project, which includes the creation of the visual and verbal identity. The work involves the design of the logo, the definition of the color palette, typography, and guidelines for illustrations and photographs. In addition, the consultancy will be responsible for the packaging design, aiming to offer an improved experience to consumers.
“The arrival of Burger King reinforces our global competitiveness and highlights our creative capacity in branding, design and construction of multisensory identity, areas in which we have a history of success with other global clients”, says Renata Costa, Global Growth Manager at Tátil Design.
“We are thrilled to strengthen our partnership with Tátil Design. Their world-class creativity and agility bring a unique perspective that will enhance our ability to deliver exceptional experiences to our guests,” said Nuno Alves, Global Design Director at Restaurant Brands International (RBI). Burger King operates in 120 markets and has approximately 19,300 stores.
