With three videos signed by We, the launch includes OOH actions, advertisements, presence on digital portals and publications in the advertising trade
After winning the SBT advertising account, We is now responsible for the debut campaign for +SBT. In total, the campaign features three commercials that use humor to promote the streaming service.
The campaign films, which have as their main idea to bet on the nostalgia of the channel created by Silvio Santos, rescuing moments such as “Banheira do Gugu”, “E o Bambu?” and the classic “Qual é a música?”, among others, were launched this Sunday, (1), on the channel’s own TV channel and social networks.
“Who has never seen themselves singing ‘Uba Uba Uba ê’, making the bamboo joke or asking Pablo about a random song? The truth is that SBT is part of Brazilians’ lives more than you might imagine and all we did was create a campaign that honors this true legacy of joy”, said Armando Araujo, CCO of We.
In addition to the videos, the launch also features advertisements, actions such as Invasão +SBT, OOH such as the intervention on the 9-Esmeralda line train, presence on digital portals and publications from the advertising trade.
“Being optimistic and not being afraid of things is a characteristic of ours. This is present in our daily lives, in our new products and in our campaigns at SBT. It would be no different with +SBT. Perhaps this is one of the greatest lessons left by our eternal boss. These were difficult days and will continue to be, but our commitment to the Brazilian people is unwavering,” concluded Priscila Stoliar, Head of Marketing at SBT.
