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Event held as part of the organization’s 65th anniversary celebrations, had more than 700 registrants
On the 27th, ABA (Brazilian Association of Advertisers) held ABA Mídia 65 anos, as part of the organization’s 65th anniversary celebrations. The event had more than 700 registrants and was held at the Unibes Cultural Theater, in São Paulo, with live virtual broadcast.
Sandra Martinelli, CEO of ABA, interacts with participants of the panel ‘Fake News and Digital Advertising’, formed by Marcio Borges, executive VP and general director Rio de Janeiro of WMcCann and researcher NetLab UFRJ; Márcia Esteves, president of ABAP and CEO & Partner of Lew’Lara\TBWA; Nelcina Tropardi, president of ABA and general director of legal, RelGov, ESG and Compliance of Dasa; and Luiz Lara, president of CENP and chairman TBWA Brazil.
With the theme ‘Media in the Context of Martech and AI – A Vision of Present and Future’, the entity brought together leaders from the advertising ecosystem, professionals from advertisers, agencies, platforms and experts, divided into four panels to debate: ‘The 3 Waves of Digital Evolution: Search, Social Media and Retail Media’; ‘Martech and the Digital Market in the Cookieless Era’; ‘Cross Media Metrics’ and ‘Fake News and Digital Advertising’.
Audience filled the auditorium of the Unibes Cultural Theater
The meeting also included the launch of the ‘ABA Guide to the Future Model of Agencies’, which presents the results of a new survey conducted by the WFA (World Federation of Advertisers) and MediaSense. ABA Mídia 65 years was led by Sandra Martinelli (CEO of ABA) and Nelcina Tropardi (president of ABA), with co-curation by the ABA Media Committee and Marco Frade, executive director of Mapa OOH and CEO of Bazar de Mídia.
‘ABA Guide to the Future Model of Agencies’; Lívia Duarte de Barros, Chair of the ABA/Grupo Boticário Sourcing Committee, Nelcina Tropardi, Chair of the ABA and General Director of Legal, RelGov, ESG and Compliance at Dasa and Sandra Martinelli, CEO of the ABA
Panels:
Panel ‘Fake News and Digital Advertising’, with Marcio Borges (WMcCann\NetLab UFRJ, Márcia Esteves (ABAP / Lew’Lara\TBWA), Nelcina Tropardi (ABA/Dasa) and Luiz Lara (CENP/TBWA Brazil)Marcio Borges (WMcCann\NetLab UFRJ, Marcia Esteves (ABAP / Lew’Lara\TBWA), Nelcina Tropardi (ABA/Dasa) and Luiz Lara (CENP/TBWA Brazil)Panel ‘The 3 Waves of Digital Evolution: Search, Social Media and Retail Media’: Marco Bebiano (Google); Ana Paula Duarte (Unilever Brazil); Alarico Assumpção (Record) and Marcelo Tripoli (Zmes)Marco Bebiano (Google); Ana Paula Duarte (Unilever Brazil); Alarico Assumpção (Record) and Marcelo Tripoli (Zmes)Panel ‘Martech and the Digital Market in the Cookieless Era’: Artur Martins (Itaú); Fernando Outa (BettrAds); Pedro Debs (Diageo) and João Victor Guedes (Heineken)Artur Martins (Itaú); Fernando Outa (BettrAds); Pedro Debs (Diageo) and João Victor Guedes (Heineken)‘Cross Media Metrics’ Panel: Marco Frade (OOH Map and CEO Media Bazaar); Rafaela Alves (AlmapBBDO); Gláucia Montanha (Artplan); Essio Floridi (Samsung Ads LATAM) and Adriana Fávaro (Kantar Ibope Media)Marco Frade (OOH Map and CEO of Media Bazaar); Rafaela Alves (AlmapBBDO); Gláucia Montanha (Artplan); Essio Floridi (Samsung Ads LATAM) and Adriana Fávaro (Kantar Ibope Media)Audience filled the auditorium of the Unibes Cultural TheaterABA Mídia 65 Years had more than 700 subscribersMarcia Esteves (ABAP / Lew’Lara\TBWA), Sandra Martinelli (ABA), Ana Carolina Castro and Vanessa Vierkorn (Bank of Brazil)Sandra Martinelli, CEO of ABA and Ricardo Espírito Santo, from Onbus DigitalLuiz Lara (Cenp/TBWA Brazil), Camila Rodrigues (Lew’Lara\TBWA) and Alarico Assumpção (Record)Silvio Genesini (Cenp) and Sandra Martinelli (CEO from ABA)Lívia Duarte de Barros, president of the ABA/Boticário Group Sourcing CommitteeABA Team: Geovane Montorso; Meire Werneck; Eliane Parra de Marco; Patricia Souza; Sandra Martinelli; Marcia Santos; Leticia Oliveira Santos; Tatiane Santos; Pamella Castro and Cristiane AngeloABA Media 65 years took place at the Unibes Cultural Theater, in Sao PauloABA Mídia 65 years, was led by Nelcina Tropardi (ABA president) and Sandra Martinelli (ABA CEO)
