Piece developed by Colletive celebrates moments of joy and authentic connections
Licor 43 is presenting its new campaign, which aims to bring the brand closer to Brazilian consumers through the concept “Licor 43 — Perfect”.
Developed by Colletivo’s communications department, the piece reinforces the association with the brand’s main drink, Carajillo, and celebrates moments of joy and authentic connections.
“With this new campaign, we want to speak to an entire audience that, in addition to consuming a variety of alcoholic beverages and having coffee as part of their routine, enjoys drinks and values the quality of what they drink,” said Fernanda Di Giaimo, Zamora’s head of marketing for Paraguay, Uruguay and Brazil.
The campaign is publicized on on and off channels.
“Coffee, being a national passion, sparked curiosity in trying the brand and, consequently, the drink gained space in the consumer’s memory. With this, we achieved acceptance by a more diverse audience that is 20 years younger. I summarize the success of all this in the respect we have always had for Brazilian culture and the care in responsible consumption. It is very gratifying to see this work gaining more and more space and recognition”, concluded Beatriz Zuanazzi, creative director of communications at Colletivo.
