Signed by Jogo, the campaign is part of the brand’s strategies to promote the league’s first game in Brazil
Budweiser, as an official partner and sponsor of the first NFL game in Brazil, launched a campaign to promote the match that will take place this Friday (6), at Neo Química Arena, in São Paulo.
To do this, the brand invited Adam Vinatieri, considered the greatest kicker in the NFL, to attempt the biggest field goal in history and the 600th of his career.
The piece, signed by Jogo and produced by Octagon Latam in partnership with the production companies Beyond and Abdala Brothers, brought together the former athlete with two idols of national sport, Denilson and Falcão, with the aim of strengthening the message of “If you love football, you will love football”.
“More than just loving soccer, Brazilians love to support and experience great shows. And Budweiser understands this, especially when it comes to the NFL. That’s why we’ve called on an American league idol to challenge Denílson and Falcão, who represent Brazil so well. Vinatieri represents everything Brazilians love about soccer: a skilled, decisive player and a multi-champion. This international meeting will be of interest to both NFL fans and those just starting out,” said Mariana Santos, Budweiser’s marketing director.
The challenge took place on the Governador Orestes Quércia Bridge, known as Estaiadinha, which was transformed into an end zone, with yards replacing the asphalt and a field goal 20 meters larger than normal appeared on Marginal Tietê.
“Firsts don’t just happen once. Turning one of São Paulo’s most iconic bridges into an end zone, calling on the NFL’s greatest kicker to complete his 600th field goal, and bringing two world champions like Denílson and Falcão to challenge him seemed worthy of such an iconic event,” highlighted Matias Menendez, Founder & CCO of Jogo.
In addition to the campaign, Budweiser also launched a 330ml aluminum bottle themed for the match between the Philadelphia Eagles and the Green Bay Packers and fans will also be able to test the range of their own kicks in brand activations at the NFL Experience, at Parque Villa Lobos, from September 6 to 8.
Credit: Guido Argel
