KitKat and TikTok have announced a partnership to launch “KitKot,” an exclusive chocolate flavor that will be featured at Rock in Rio Brazil 2024. The new product combines elements from both brands and is aimed at the festival’s audience. “KitKot,” with a tutti frutti white chocolate flavor, will be available in mini format and will be distributed free of charge at Cidade do Rock during the seven days of the event.
The collaboration between KitKat and TikTok is part of Nestlé’s strategy to create new connections with its audience through its brands. Since arriving in Brazil, KitKat Chocolatory has launched more than 30 limited editions and offered more than 80 exclusive products, strengthening its position in the market.
“Just as a KitKat break is the perfect time to take a break, watching videos on TikTok is the perfect opportunity to have fun between shows. We’ve always seen TikTok as a brand that has everything to do with KitKat, because both speak directly to Generation Z. Innovation is in KitKat’s DNA, and this partnership is proof of that,” says Tatiana Perri, Marketing Director for Nestlé Chocolates.
“TikTok is a great environment for co-creation among our community. This meeting with KitKat, in a space as full of energy as Rock in Rio, is an incredible opportunity for us to expand our boundaries beyond the digital world and to give a gift to our Dance Floor Idols, the people who make the platform and the festival so great,” explains Carol Baracat, TikTok’s Global Director of Integrated Marketing.
The “KitKot” will be distributed daily at the KitKat and TikTok stands, near the Palco Mundo, and on the rooftop of the KitKat Chocolatory store for the VIBs – Very Important Breakers. The special edition will not be for sale, being exclusive to the public present at the festival.
The “Break the World’s Best Audience” campaign will transform the audience at Rock In Rio Brazil 2024 into VIBs, offering benefits such as KitKat chocolates, cell phone charging, access to a massage space and an exclusive lounge at the KitKat Chocolatory store with drinks and special activations. Interested parties can sign up on the website
