Signed by Bonitagê, the campaign aims to promote the brand’s new label of erotic products
Loungerie has announced the launch of a campaign that aims to promote the brand’s new erotic product label, Loveplay, and invite women to discover themselves.
Developed by Bonitagê, the pieces are set in spaces that refer to bedrooms and bathrooms, portraying moments of intimacy, and show the models holding the products in a natural way to reinforce the idea that female pleasure should not be treated as taboo.
“We developed the entire campaign with the aim of breaking taboos around female sexuality, highlighting that sexual pleasure is a fundamental part of well-being and self-knowledge. Rather than limiting itself to stereotypes or preconceived ideas, the Loveplay brand positions itself as a natural extension of the beauty and wellness categories. Our communication seeks to normalize the dialogue about pleasure, promoting a healthy and balanced approach that celebrates freedom and self-expression,” said Patrícia Elias, marketing director at Loungerie.
The campaign will be publicized on Loungerie’s online and offline channels, including Instagram, e-commerce and in the 109 physical stores spread throughout Brazil.
