3C Gaming, a company that works with several players in the global gaming ecosystem, announces the launch of Insight Bet, an unprecedented survey on gambling consumption habits in Brazil. The study will be conducted by the team at 3C iGaming, a division specialized in the national digital betting market, in partnership with Galaxies, a technology company focused on behavior and data intelligence for the gaming industry, and will be published in September of this year.
With the increasing advancement of regulation in the sector in the country, 3C Gaming’s research seeks to understand in depth how Brazilians are relating to this new reality. Insight Bet will be essential in providing valuable insights that can guide the market and operators, promoting a safer and more transparent environment for consumers.
Director of 3C iGaming, Carlos Saito, points out that the content will be pioneering in mapping the preferences, behaviors and trends of Brazilian consumers in relation to online betting in the country.
“Brazil has proven to be a promising market for the betting sector and, with this research, we want to not only understand consumer behavior, but also contribute to the development of a more responsible and sustainable industry in the country. Betting is already a reality and is here to stay, so it is necessary for companies to always optimize this entire ecosystem so that Brazilians can be present in the best possible way”, said Saito.
Insight Bet will cover various aspects of the betting market in Brazil, including how often consumers bet, the most popular sports, and preferred betting brands. In addition, issues related to security, transparency, and regulation in the country will also be important parts of the research.
The project is being carried out in partnership with Galaxies, a company specializing in gamer behavior and research that uses an innovative, immersive and engaging methodology to generate useful insights that can be applied to the strategy and decision-making of companies and agencies. The official launch of the results is scheduled for September, and the information collected will be essential to support future strategies for both operators and regulatory bodies.
