Campaign continues the play “The Mind is Unstoppable” and continues to be signed by Monkey-land
Brazil is in fourth place in the medal table at the Paris Paralympic Games, with 42 medals, 13 gold, nine silver and twenty gold.
To celebrate the achievements and medals that are yet to come, PRIO has launched a campaign to pay tribute to the athletes who are part of #TimePrio, made up of Clodoaldo Silva and nine other high-performance athletes sponsored by the company, with seven of them in Paris.
The piece continues the “The Mind is Unstoppable” campaign and continues to be signed by Monkey-land to present the athletes’ collectible dolls.
“Prio values and invests in projects with great potential to transform the lives of Brazilians, and that adhere to the company’s values, such as nonconformity, boldness, performance and results. #TimePRIO connects with these values, always seeking high performance, with quality of life and health. Our support goes far beyond the games, having started more than a year ago”, highlighted Olívia Richardson, Head of Marketing and Communications at Prio.
In addition to the campaign, the brand also released videos that show the moments in which athletes Gabrielzinho, Antônio Tenório, Brenda Freitas, Willians Araújo and Alana Maldonado are surprised with the unboxing of the gift.
“They were taken completely by surprise. The reactions we captured are genuine and very moving because the letters speak on behalf of the dolls, recalling difficult times and highlighting achievements, victories and, above all, the strength to overcome obstacles,” said Yan Esteves, head of art at Monkey-land.
