TIM, in collaboration with the agency BETC Havas, launched the second phase of its advertising campaign for Rock in Rio, now with a new video on Instagram.
The brand creatively explores the theme of temporal and emotional connection. In this sequel, singer and brand ambassador Iza interacts with her 2011 self, in an effect that combines deep fake and artificial intelligence.
The post celebrates the singer’s birthday. The caption reads: “Reliving this journey that began on the internet stage is my way of paying tribute to her, who is an inspiration in everything she does! Happy birthday, IZA!” May your story continue to move and be a model for many who follow you! Let’s continue together putting on a show on this stage that everyone loves.ā
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