Doritos has announced the launch of new versions of its snacks in Ketchup and Mustard flavors, in partnership with Heinz. The new product is part of PepsiCo’s innovation portfolio for 2024.
“Doritos is always looking to provide experiences and flavors that appeal to different audiences. This time, we chose flavors that are well-known and appreciated by the public to develop a democratic and, of course, tasty snack. Doritos Ketchup flavor and Doritos Mustard flavor are part of PepsiCo’s 2024 innovation portfolio,” says Cecília Dias, vice president of marketing for PepsiCo Brazil and Latam.
This year, PepsiCo broke records for product launches and innovations. Tostitos, which has just arrived in Brazil, Doritos Dinamita, Ruffles Outback and also the new packaging for the tube version, H2OH! Pitaya and Lemon flavor, Gatorade Zero and Quaker oat “rice” are some of the examples presented by the company to the food and beverage market. The collaboration with Heinz is part of this strategic portfolio development, connecting with the reality of snack consumers with sauces, delivering different formats and consumption occasions as leading brands in their categories.
“Creativity is one of the driving forces of our company. As a premium brand, Heinz constantly innovates to provide a superior experience for consumers, whether through new products, campaigns or collabs. This partnership is a perfect example of how two brands can come together. United by the iconicity of their products, the synergy between Heinz and Doritos creates an irresistible combination of flavors and innovation, offering an incomparable experience. Everyone knows that where there is ketchup there is Heinz, but we want to go beyond this concept and take the condiment beyond the obvious, encouraging consumers to venture into new formats, but with the unmistakable quality and flavor of Heinz”, comments Cristina Monteiro, CMO of Kraft Heinz Brazil.
Ketchup-flavored Doritos and Mustard-flavored Doritos will hit shelves in September and will be available for a limited time at major points of sale, with suggested prices of R$4.99 (37g) and R$12.99 (110g). To keep up with the brand’s latest news and the campaign’s repercussions, follow the brand on social media (@doritosbrasil).
