Mediated by the Africa Creative agency, one of the gymnast’s first actions will be to launch the new voice feature of the Sadi chatbot.a
Sadia and Qualy have introduced Rebeca Andrade, Brazil’s greatest Olympic medalist, as their new official ambassador. One of the gymnast’s first actions will be to launch the new voice feature of the Sadi.a chatbot, which has already generated over 120,000 revenues in nine months. Brokered by the Africa Creative agency, the partnership began with the athlete’s presence at the BRF sales convention, which took place on September 3 in São Paulo, where she was officially introduced as an ambassador for Sadia and Qualy.
“The athlete’s interview at the Paris Olympics final, in which she revealed that her therapy to stay calm during the races is to think about recipes, gave us the trigger for her connection with our brands. Sadia, for example, has Loving Intelligence in its name and in its brand stance. We understand that people’s relationship with food is, above all, one of affection. And Rebeca personified exactly that in her speech, revealing that preparing recipes is an important part of her mental balance,” says Marcel Sacco, vice president of marketing and new business at BRF.
The athlete joins Sadia’s squad of ambassadors, which already includes Arthur Paek and Mohamad Hindi.
Credit: COB/Disclosure
