Bluam arrives with the goal of transforming moments of self-care into possible commitments, regardless of the busy routine
Natura announced the launch of Bluma, the first beauty and well-being platform created by a Brazilian cosmetics brand.
The initiative aims to transform moments of self-care into possible commitments, regardless of the busy routine.
In addition to consumers, Bluma will also serve industry experts who register based on professional development, income generation, standardization of services and biosafety.
“The entire portfolio of services was designed based on listening to both groups, providing high-quality and safe service, with the practicality and convenience that the client needs, provided by someone who has autonomy in their schedule and who can earn up to 3x more than what they would earn if they were working in a beauty salon,” explained José Manuel, vice president of New Business at Natura.
Present in the cities of São Paulo, Rio de Janeiro, Brasília and Belo Horizonte, the portfolio of services is diverse, and may include, depending on each location, the categories of nails, massage, hair and others, such as facial spa and waxing.
