Mastercard, Heineken 0.0, KitKat, Nescafé Dolce Gusto and Dorflex Uno will be present in the grand final between paiN Gaming and Vivo Keyd Stars
The grand final of the Brazilian League of Legends Championship (CBLOL), held by Riot Games, will take place this Saturday (7), in Belo Horizonte. Sponsored by Mastercard, Heineken 0.0, Nestlé (with KitKat and Nescafé Dolce Gusto) and Dorflex (with Dorflex Uno), the brands promise to provide the public with immersive experiences. Ginásio do Mineirinho will be the stage for the dispute between the teams paiN Gaming and Vivo Keyd Stars.
“The CBLOL grand final is not only the climax of a fierce competition, but also a great entertainment event that transcends the matches. This moment marks a journey that began at the beginning of the year, where, throughout the entire competitive calendar, we have built an ongoing relationship with the audience. We are bringing experiences to the event that go beyond the game with our partners, offering entertainment and content that connects deeply with what the community loves, ensuring a lasting and emotional impact for everyone who experiences this special day,” says Juarez “Tchê” Fraga, business & partnerships manager at Riot Games in Brazil.
Mastercard
Mastercard, the master sponsor of CBLOL since 2020, will once again host the opening ceremony of the CBLOL grand final, which this year will bring together artists Lucas Inutilismo, Edu Falaschi and the band AXTY on stage for the first time, performing a new song created especially for the final.
In addition to offering benefits to Mastercard cardholders when purchasing tickets to the event, the brand will be offering the “Priceless Seats” experience for the first time, allowing consumers to sit in the front rows with a privileged view of the stage. The ticket also includes a guided tour of the grandstand and stage before the gates to the stadium open. In addition, Mastercard customers will also receive discounts on official CBLOL merchandise at the event store and exclusive mobile cash registers for purchasing food and drinks at Mineirinho.
Heineken 0.0
For the third consecutive year, Heineken 0.0 will host a halftime show during the interval of the CBLOL final. For this edition, the brand will bring rapper Djonga from Minas Gerais to perform an unprecedented show, which is co-created and produced by the agencies Red Door and 3C, together with Heineken 0.0 and Riot Games in Brazil. In addition, the brand will install a space at Mineirinho that simulates the base of the game’s map, the “Summoner’s Rift”.
The rapper’s fans will also be able to follow the performance live via the official CBLOL channels on Twitch and no Youtube.
Nescafe Dolce Gusto
Inside Mineirinho, Nescafé Dolce Gusto will have a stand that will feature a giant replica of the Dolce Gusto Genio S Plus Red machine for photos, as well as a memory game with personalized prizes distributed to participants, and tasting of the brand’s favorite flavors.
The brand will also be present at Mercado Novo during the CBLOL Experience, on September 5th and 6th. The event, held by Riot Games, is a warm-up for the grand final and features an exhibition of items from previous editions of the championship, such as trophies, shirts, and records of memorable moments. The CBLOL Experience is open to the public and those who attend will also be able to taste drinks from the Nescafé Dolce Gusto line and receive discounts on purchases of its products through the brand’s official e-commerce.
KitKat
KitKat, an official partner of CBLOL for four years, will be at Mineirinho with a booth that will allow visitors to record and post an immersive video of themselves as they cheer for the championship. There will also be a space with personalized posters so that fans can send messages to their favorite players and teams during the matches. In addition, the KitKat Cam will be active during the official CBLOL broadcast.
Dorflex Uno
In an action developed by Druid Creative Gaming, Dorflex will give away tickets to fans of the competition on paiN Gaming’s social media and in partner pharmacies of the brand spread throughout the city of Belo Horizonte.
At Mineirinho, influencers Sabrinoca, Babs, Kami, Thaiga and Nid, invited by Dorflex Uno, will interact with the community and produce content about the CBLOL grand final in real time for their social networks.
