Action created by the Jotacom agency reminds us that the application will always be present to charge students for their lessons
Duolingo decided to pay tribute to its memorable profile on X, formerly Twitter, and brought one of its last tweets to the offline world. The campaign, created by the agency Jotacom, features a billboard in São Bernardo do Campo, in the metropolitan region of São Paulo, in the format of a post of X with the brand’s mascot, Duo, in one of its most famous photos on the internet. In addition to saying goodbye to the platform, the campaign aims to remind people that the app will always be present everywhere, online and offline, to motivate and hold students accountable for their lessons.
“Since we started working with Duolingo Brazil’s social networks, X has always been a platform where Duo, our mascot owl, has starred in iconic moments, participating in conversations and memes of the moment and interacting with users with a lot of good humor. Therefore, with the network blocked in the country, we decided to immortalize one of our last tweets and bring it to the offline world, reminding our students that we will be there to motivate them to study a new skill with the app wherever they are”, explains Analigia Martins, marketing director of Duolingo in Brazil.
“A network as important as Duolingo’s X deserved a fitting ‘farewell’. So, we created a quick action – that breaks the barrier between online and offline – and that continues our strategy of entertaining to be remembered, to be remembered so that no one forgets the lesson. After all, networks may go down, but Duo will always be on the air, whatever network it is”, says Luiz Barrella, head of creative planning at the Jotacom agency.
