Signed by Wieden+Kennedy, the campaign was based on data from a survey carried out by Ipsos and commissioned by the company
Nubank, through Nubank Ultravioleta, announced the launch of a campaign inspired by a survey carried out by Ipsos, commissioned by the fintech, which showed how Brazilians spend their time throughout their lives.
According to the data presented, Brazilians dedicate 7% of their adult lives to commuting, 5% to TV and radio and only 2% to outdoor activities.
The piece, written by Wieden+Kennedy and narrated by Fernanda Lima, invites people to reflect on the importance of managing time and getting out of autopilot mode to have more free time in their daily lives.
“One of our missions at Nubank is to make people’s lives easier and free up time from bureaucratic activities, allowing them to focus on what really matters. That’s why we commissioned this study. We know that time, nowadays, is increasingly scarce and valuable and we want to help customers have more free time for what really matters,” explained Livia Chanes, CEO of Nubank.
The data presented will also be discussed in some of the most watched behavioral programs in Brazil.
In addition, another 30-inch video will reinforce the message that free time is valuable and highlight that the less time the customer spends with the financial institution, the more time they will have to live fully. As a solution, Nubank Violeta will present the Black Card with cashback and a global account.
“It’s amazing to think that people spend as much time managing their finances as they do enjoying outdoor activities, even though technology makes these processes much simpler than they were 10 years ago. Over the past seven years, we’ve helped our customers avoid more than 440 million hours that would otherwise be wasted in service lines, not to mention the time spent traveling to a branch. Our commitment is to continue improving the experience, focusing on usability, agility and personalized, impartial solutions that reduce the time spent on financial management,” added Lívia.
See the research data:
