Urban furniture pieces are strategically distributed across the four main regions of the capital of Rio de Janeiro
We Super OOH took over the marketing of more than 60 digital stands in Rio de Janeiro, strategically distributed in high-traffic and visible locations in the four main regions of the capital of Rio de Janeiro: North Zone, South Zone, West Zone and Central Zone.
“These stands form one of the most powerful outdoor media networks in the city. They offer a unique opportunity for brands to connect directly with the public in Rio,” says Luís Felipe Argello, “Loli”, chief commercial officer at We Super OOH.
The Rio de Janeiro newsstand portfolio already includes advertisers such as 99, Santander, TIM, Corona, Eudora, Chevrolet, Samsung, Uber, among others, and features cutting-edge DOOH technology that allows the display of dynamic and impactful content, in addition to digital transformation in the way OOH advertising is planned through Programmatic Media (pDOOH).
