The change is part of the brand’s expansion strategy, which seeks to double the company’s results by 2028
Paderrí has presented its new visual identity, which aims to reflect the French essence of the Norac Foods brand.
The change includes new packaging for the brioche, madeleine and crepe lines, and is part of an expansion strategy that seeks to double the company’s results by 2028.
“We are already recognized for our emphasis on quality and for bringing the true experience of a typical French bakery to our consumers’ tables. We are the only brand on the market to have true French recipes in our products,” explained Sylvie Truong, marketing director at Norac Foods.
Now, the brand will highlight its yellow tone, applied in a design that refers to traditional bakery bags containing French baguettes. In addition, the partial transparency of the packaging allows the brioches to be visible, simulating the feeling of carrying fresh bread from a bakery in France.
Regarding the illustrations, the product images were enlarged and the colors were adjusted to emphasize the variety of the brand’s portfolio. The new identity also highlights that all Paderrí brioche recipes are made with eggs, a characteristic of true French brioche, preserving the artisanal nature and quality of its products.
The logo has also undergone changes, with a more modern font that brings comfort and gives more visibility to the brand, in addition to the evolution of its design creating a visual impression of the bread.
“We believe that good times deserve to be shared, and this is the premise we carry in every brioche, madeleine and crepe. Our essence is French, but we add a Brazilian touch to strengthen the connection with the public”, concluded Sylvie.
