Action is part of PepsiCo’s product innovation portfolio
Doritos has announced a partnership with Heinz to launch Doritos Ketchup and Doritos Mustard flavors. The new product is part of PepsiCo’s portfolio of product innovations, including Tostitos, which has just arrived in Brazil, Doritos Dinamita, Ruffles Outback and the new packaging for the tube version, H2OH! Pitaya and Lime flavor, Gatorade Zero and Quaker Oatmeal “rice.”
“Doritos is always looking to provide experiences and flavors that appeal to different audiences. This time, we chose flavors that are well-known and appreciated by the public to develop a democratic and, of course, tasty snack. Doritos with Ketchup flavor and Doritos with Mustard flavor are part of PepsiCo’s 2024 innovation portfolio,” says Cecilia Dias, vice president of marketing for PepsiCo Brazil and Latam.
“This partnership is a perfect example of how two brands can come together. United by the iconicity of their products, the synergy between Heinz and Doritos creates an irresistible combination of flavors and innovation, offering an incomparable experience,” says Cristina Monteiro, CMO of Kraft Heinz Brazil.
