The company also presented a special aircraft with a series of elements that reinforce the concept “Music makes you travel without borders”
Latam, the official airline of Rock in Rio Brazil 2024, hosted a high-altitude concert by Di Ferrero and distributed an exclusive gift to passengers on flight LA3918, from São Paulo to Rio de Janeiro, last Tuesday (3). The experience is part of the actions promoted to celebrate the company’s support for the music and entertainment festival. The company also took the opportunity to officially present the aircraft customized for the festival, which features a series of elements that reinforce the concept “Music makes you travel without borders”, which is part of the brand signature “Without Borders”.
“Promoting a show at altitude with a Brazilian artist like Di Ferrero shows Latam’s proximity to Brazil and reinforces our participation in festivals as an invitation to passengers to experience a world without borders”, says Mariana Karrer, marketing manager at Latam Airlines Brazil.
In addition to the special aircraft, Latam will have an exclusive space in Cidade do Rock and insertions on the stage screens. In March of this year, the company renewed its partnership with the festival until 2026 in an agreement that includes the next two editions of Rock in Rio Brazil, in addition to the 2025 edition of The Town, in São Paulo.
