Campaign shows collaborators using their voices to reinforce the power that women have to change stories
Disney channels launched the #AvisaQueSãoElas campaign on all their platforms, which aims to reinforce the company’s positioning of gender equity, exalting the role of women.
The campaign video shows collaborators using their voices to reinforce the power that women have to change stories to become references of those who fight every day for equality.
The campaign merges images of real people with iconic Disney Studios characters.
In addition to the manifesto, Disney will carry out several internal awareness and engagement actions throughout March and has a special and celebratory programming on ESPN and Star+ channels, dedicated to the achievements and battles of women in national and international sport.
The content is part of a commitment by Disney channels to value and give more space and voice to women in all areas of the company, locally and globally, in addition to reinforcing the representation of these productions by objectively reflecting to the fans of the sport the achievements of women on different fronts.
