Besties Forever combines the musical tastes of best friends so they can listen to them together
Spotify has teamed up with Coca-Cola and Oreo to create an audience experience that is part of the launch of the brands’ collaborative products, Coca-Cola Oreo and Coca-Cola Oreo Zero Sugar.
Exclusively on the audio platform, Besties Forever (Bestie Mode) combines the musical tastes of best friends so they can listen to them together.
“We love Blends at Spotify, so we’re thrilled to partner with global giants like Coca-Cola and Oreo to create a sweet experience that puts the love between friends front and center. Our users spend two hours a day with us, and this is one way we help brands deliver something fun and fresh right where they are,” said Brian Berner, Global Head of Sales and Advertising Partnerships at Spotify.
The experience works through targeted ads, which invite Spotify’s free users to discover new ways to connect with their friends through a music genre or playlist.
After that, people answer a questionnaire with questions like “what song always reminds you of your best friend?”, “what is your best friend’s favorite karaoke hit?” and “what track gets your bestie super excited?” and, based on the answers and consumption behavior, the user receives a personalized playlist.
“Real magic happens when people come together, and we’re excited to partner with Spotify to bring that magic to friends around the world with Bestie Mode. Friendships deserve to be celebrated, even if it’s just for a limited time, and we hope besties enjoy this experience as much as we enjoyed creating it,” concluded Oana Vlad, Vice President of Global Brand Strategy for The Coca-Cola Company.
Limited-edition Coca-Cola and Oreo products will be available on shelves starting September 9.
