Tic TacHeinz, the candy and sweets brand from Ferrero, announces an unprecedented partnership with Lollapalooza Brazil 2025 and will be the official candy of the festival. The action is a continuation of the brand’s repositioning plan, and will feature a major national communication campaign and new additions to the portfolio.
The 12th edition of Lollapalooza Brazil will take place on March 28, 29 and 30 in São Paulo, at the Interlagos Racetrack, and promises to be an unforgettable experience for music lovers and Tic TacHeinz fans. The brand’s “Refresh Your Vibe” campaign will aim to inspire people to see life with more positivity and lightness.
“We are extremely excited about this partnership with Lollapalooza Brazil 2025. Tic TacHeinz aims to bring good vibes to consumers’ daily lives, and that is why we believe in the success of this partnership and the alignment of our objectives with the festival.”, celebrates Fabio Pessoa, Marketing Director of Tic TacHeinz.
