In partnership with Marcas com Sal, the company sought to better understand customers and which attributes should be involved in the new communication
Botoclinic has announced a rebranding that includes a new architectural concept. The clinic, in partnership with Marcas com Sal, carried out dynamics to better understand its customers and which attributes should be included in the new communication. “We are in the stage of rebuilding our value proposition, positioning and narrative. From this construction, we will begin to communicate differently and this will be reflected in several areas of the company, from expansion to HR”, says Wagner Quina, CEO of Botoclinic.
The company seeks to disseminate its new positioning, which aims to break with the category’s standards and offer new beauty and wellness consumption experiences. The new communication will be increasingly present in the clinic’s campaigns and in its relationships with customers, whether virtually or in physical stores.
“We believe in the importance of reaching out through influencers and we will occasionally have their presence in our campaigns, but our strategy goes beyond that. Our purpose is to invest in a more robust experience that brings different sensations to our customers. The idea is that they find in Botoclinic a refuge from their daily lives, a place of welcome and care”, explains Wagner.
In order to reflect the brand’s new moment, Botoclinic is also investing in a new architectural concept with the premise of offering a beauty journey so that customers feel welcomed at every stage of their lives. The new store layout features a modern design and warmer, lighter colors. “We are diving into the brand’s purpose to truly reflect what our customers are looking for, emphasizing our pillars: safety, quality and innovation,” concludes Quina.
